Creating Your Own Technology Brand: From Apps to Intranet

The great technology brands like Apple, Microsoft and Google have done a great job at making quite complicated technological things appear sexy. They have done this by focusing consumer attention on what these apps, programs and devices can do for you, rather than how...

How Chiropractor Hooman Zahedi Built His Personal Brand

As an experienced publicist, I know the importance of positioning my clients as visible experts in their fields. Grabbing a topical issue and running with it, is an important part of any effective PR strategy. Chiropractor Hooman Zahedi is a prime example of this. His...

Building, Construction & Renovation Branding

Building a brand in the building industry is a bit like the structures you construct, it is all about solidity and brilliant design. There is no room for botched jobs and consistency is paramount to the success of your brand. The construction and renovation business...

How To Make A Visit To The Dentist A Little More Enticing

Comfort is not necessarily a word ever associated with a dentist visit. Which is why trips to the dentist aren’t fun for anyone, but for many they can be sources of extreme anxiety and stress. Most of the patients’ nerve gets the best of them before an appointment at...